Tag: customer service

Strategy, Architecture & Problem-Solving

Direction of Travel for Gym Business Models

New Year, New Gym, New Business Model

The business of gyms is an odd one. It’s full of business principles from the 1970s with a thin veneer of customer service from the 1990s. What’s the modern approach? Let’s look at the typical issues with modern gym memberships. If you search on a few review sites or social media, you’ll commonly see a…
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Checkout Till

Finding a balance between the needs of the organisation and the needs of the customer

Some companies are immature in their approach to customer relationship management (CRM), but at the heart is a desire to get something for free. And that’s wrong. The scenario You look around a shop, you pick something up, take it to the checkout, wait in a queue. You notice that the queue is moving slowly,…
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