Tag: email

Strategy, Architecture & Problem-Solving

Exclusivity

Exclusive Relationships

Have you considered the exclusivity of your relationships? This follows on from the post regarding the value of the data and the priority attached to the relationship or the data. I want to further explore the value of the relationship and shine some light on a different approach. The Scenario It’s the same scenario as…
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Fax Machine

The Parallels Between RPA and Fax Automation

There are times when the cheap and nasty solution is so economically efficient that it can preclude doing it properly later on. Background – The Fax Just under a decade ago, I was working with a local authority client and their NHS hospital partner. The interpretation of the law at that time was that email was…
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Checkout Till

Finding a balance between the needs of the organisation and the needs of the customer

Some companies are immature in their approach to customer relationship management (CRM), but at the heart is a desire to get something for free. And that’s wrong. The scenario You look around a shop, you pick something up, take it to the checkout, wait in a queue. You notice that the queue is moving slowly,…
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