Lean Service Improvement Book

Forthcoming Book on Improving Your Own Service

Posted Posted in Articles, Book

Some of you may already know, I’m in the process of writing a book on improving your own service. I’m aiming the book at the people who work the process themselves, e.g.: nurses social workers claims adjusters HR/OD staff office managers office administrators hotel staff and their managers and change agents/analysts As you can see, it’s not restricted to any industry, but will be most relevant to those working in service industries (whether from private, public and 3rd sector), so that should include: public sector health finance retail leisure legal More accurately, the information in the book could be useful for any industry, however there already exist books for improving manufacturing production processes, so I have not covered them. What’s the book about? The focus is on improving a service without recourse to large consultancy fees and should work well […]

What's the emotional content of your customer journey maps?

What’s the Emotional Content of Your Customer Journey Maps?

Posted Posted in Articles

I’ve previously discussed the inclusion of a dormant state and a return loop when reflecting on the fact that the Customer Journey Never Ends. You can include a further extension of the customer journey maps by showing proximity or emotional state. Focus on the Emotional State Typical customer journey maps (or diagrams) depict activities and results, maybe important events as well. These commonly use the terminology of the organisation rather the customer. By shifting that focus onto how engaged the customer feels at each stage, we see the journey from a different perspective; that of the customer. Sales Funnels Companies often use a sales funnel to monitor their sales process. Analysing the performance against the states in the sales funnels allows a company to redesign its sales process or to develop additional collateral. Some of the funnels focus on emotional […]

Signs by I Am Fry under by-nd 2.0

The Customer Journey Never Ends

Posted Posted in Articles

I’m reminded of the phrase “a dog is for life, not just for Christmas”. Similarly, as soon as an organisation starts a relationship with a customer, they’re stuck with that relationship. Many organisations design customer journeys but think from their own perspective rather than that of the customer. That’s a mistake but one that can be simply rectified. An exchange between customer and company lasts longer than the original transaction. For instance, if a customer buys a product, has a fault, then has to return it. That’s one set of interactions all about the one transaction. The fact that it can last longer is nothing new, what has changed is the proximity of the customer and company. Now, the customer can submit a complaint online, they can spread the word via social media or they can ask for assistance on […]

Strategic Analysis and Direction

Posted Posted in Strategy

Bringing a calm strategy to muddy waters. The benefit of using external consultants is that they can see through the internal politics and difficulties. Strategic Analysis and Direction Often the direction is not clear; there are a myriad of options or the service is trapped in an ever-continuing scenario of fighting daily fires. If you’re in that situation, then you could benefit from an engagement of Strategic Analysis. In that engagement, we look for the critical fulcrums; those pivot points that provide the greatest benefit to you at the time that you will need them. We specialise in Lean concepts, finding it more applicable to service industries than Six Sigma or mixed Lean Six Sigma. By applying these concepts at a strategic level, organisations can achieve more efficient and aligned processes and teams. In the end, we’re always aiming for a […]