What is a Four-box Model?
It’s a simplified graph, depicting two axes and the four boxes start at the corners of the graph. There’s an example further down below.
Why Use Four-box Models?
I love four box models. They’re simple and since they’re simple, they force you introduce clarity where there may have been confusion before. This makes the message easy to convey and simpler to isolate.
As such, all 4-box models provide a way of clarifying the problem space. Even if the solution you end up with doesn’t fit into the 4-box model, they’ll have been useful in clarifying the thinking within the group.
We’re going to see how they can be useful by looking at an example from CRM.
Customer Relationship Management
There are two similar models from Customer Relationship Management (CRM). The first model relates a customer’s historic spend with their predicted future spend. The concept here is to help you decide what to do with different segments of customers.
The customers that everyone wants are those that have spent a lot in the past and are likely to spend a lot in future. Continue reading “Using Four Box Models”