Using Four Box Models

What is a Four-box Model?

It’s a simplified graph, depicting two axes and the four boxes start at the corners of the graph. There’s an example further down below.

Why Use Four-box Models?

I love four box models. They’re simple and since they’re simple, they force you introduce clarity where there may have been confusion before. This makes the message easy to convey and simpler to isolate.

As such, all 4-box models provide a way of clarifying the problem space. Even if the solution you end up with doesn’t fit into the 4-box model, they’ll have been useful in clarifying the thinking within the group.

We’re going to see how they can be useful by looking at an example from CRM.

Customer Relationship Management

There are two similar models from Customer Relationship Management (CRM). The first model relates a customer’s historic spend with their predicted future spend. The concept here is to help you decide what to do with different segments of customers.

4-box CRM Model depicting historic spend against future spend
4-box CRM Model

The customers that everyone wants are those that have spent a lot in the past and are likely to spend a lot in future. Continue reading “Using Four Box Models”

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Strategic Analysis and Direction

Direction sign
Direction sign

Bringing a calm strategy to muddy waters. The benefit of using external consultants is that they can see through the internal politics and difficulties.

Strategic Analysis and Direction

Often the direction is not clear; there are a myriad of options or the service is trapped in an ever-continuing scenario of fighting daily fires. If you’re in that situation, then you could benefit from an engagement of Strategic Analysis. In that engagement, we look for the critical fulcrums; those pivot points that provide the greatest benefit to you at the time that you will need them.

We specialise in Lean concepts, finding it more applicable to service industries than Six Sigma or mixed Lean Six Sigma. By applying these concepts at a strategic level, organisations can achieve more efficient and aligned processes and teams. In the end, we’re always aiming for a better, smoother flow of work.

Target Operating Model

A specific package of the strategic direction resulting in a model for how your service will operate in future. It provides a destination against which all other changes can be evaluated. Target Operating Models (TOMs) usually consist of several integrated layers (e.g. geography, functions, customers, etc). The choice of which layers to use and how to represent them depends on your situation and can be discussed during engagement.

Want to know more, then contact us.

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