Tag: gym

Strategy, Architecture & Problem-Solving

Could gyms adopt a GCP pricing model?

January 1, 2020

We’re at that time of year where the gyms are full of resolutioneers. I have no problem with that. It’s well-known that the influx is short-lived. But it’s a messy business model and I’ve written before about possible changes to the business models of gyms based on features and quality. There are a few reasons for…
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Direction of Travel for Gym Business Models

New Year, New Gym, New Business Model

January 29, 2018

The business of gyms is an odd one. It’s full of business principles from the 1970s with a thin veneer of customer service from the 1990s. What’s the modern approach? Let’s look at the typical issues with modern gym memberships. If you search on a few review sites or social media, you’ll commonly see a…
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