Tag: radio

Strategy, Architecture & Problem-Solving

Any car

Surrendering Market Space

February 4, 2018

There was a radio commercial the other day with the following line: “We’ll beat your quote from a well known car buyer” So that’s one company referring to a second company but without mentioning to that second company by  name.  At what point did they realise that the other brand was so strong, they didn’t actually…
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Chick

The Whole Chicken

November 27, 2017

KFC has a radio commercial playing over the last few weeks, but I’m struggling to understand what it means. I understand the words but they’re contradictory, even within the commercial spot itself. I’m left wondering what the business motivation is behind commissioning that ad slot. What was the intention? The Content Here are some of…
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