Tag: marketing

Strategy, Architecture & Problem-Solving

headphones

False Features

Are the features you provide in your products the features that your customers want or those you think they want? Variants on that question are common. But all too often, a feature slips through and you have to wonder how it got there, how was it approved, why did the company spend time and effort…
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Exclusivity

Exclusive Relationships

Have you considered the exclusivity of your relationships? This follows on from the post regarding the value of the data and the priority attached to the relationship or the data. I want to further explore the value of the relationship and shine some light on a different approach. The Scenario It’s the same scenario as…
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Chick

The Whole Chicken

KFC has a radio commercial playing over the last few weeks, but I’m struggling to understand what it means. I understand the words but they’re contradictory, even within the commercial spot itself. I’m left wondering what the business motivation is behind commissioning that ad slot. What was the intention? The Content Here are some of…
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Checkout Till

Finding a balance between the needs of the organisation and the needs of the customer

Some companies are immature in their approach to customer relationship management (CRM), but at the heart is a desire to get something for free. And that’s wrong. The scenario You look around a shop, you pick something up, take it to the checkout, wait in a queue. You notice that the queue is moving slowly,…
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3 Reasons for Running Sales Campaigns

Context A friend the other day suggested that he drop his prices for a few weeks and I questioned what the rationale was behind the intended price drop. I wanted to check that there was a valid reason and it wasn’t just a knee-jerk reaction that led to the idea of creating sales campaigns. I…
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