Shhh!

Is this a bad time to talk?

Posted on Leave a commentPosted in Articles, Mentoring and Training, Services, Transformation

There are times to make people feel comfortable, to help them feel that the change is achievable. There are also times when we need to remove that comfort and destabilise temporarily, so that they can work towards a solution. We commonly reintroduce comfort, or better still guide the audience towards discovering the own new level of comfort. On a smaller level, that element of something not being on script can be incredibly useful. Context Think of those situations when someone […]

3 Reasons for Running Sales Campaigns

Posted on Leave a commentPosted in Articles, Methodology, Service Redesign, Strategy, Transformation

Context A friend the other day suggested that he drop his prices for a few weeks and I questioned what the rationale was behind the intended price drop. I wanted to check that there was a valid reason and it wasn’t just a knee-jerk reaction that led to the idea of creating sales campaigns. I only know of 3 reasons for sales. I’ll define sales as campaigns based on a short-term price reduction, such as end of season sales, January sales, […]