Efficiency Through Motivation

Posted on Leave a commentPosted in Articles, Innovation, Mentoring and Training, Methodology, Strategy

Efficiency Through Motivation I started an Instagram channel a while ago. I wanted to start generating an audience for my forthcoming course on Efficiency Through Motivation. I didn’t want to just post inspirational quotes; there are plenty of those channels already. What I wanted to do was to help people explore business architecture and strategy through asking questions of where they are at the moment. I’m using the images as the initial thought-provoker then writing related commentary, often in the […]

Enterprise Architecture in Startups: Is it relevant?

Posted on Leave a commentPosted in Articles, Methodology, Startups, Strategy

Practitioners of Customer Development, Lean Startup and Enterprise Architecture can all learn from each other. But they shouldn’t enforce their views on each other as there are some incompatibilities. Let’s see how enterprise architecture in startups can exist. Background The Startup culture and methods have largely been defined by Steve Blank who wrote The Startup Owners Handbook and later, by Eric Ries who wrote Lean Startup. Both of these consider how newly-created companies can grow quickly and in the right direction […]

When is it Innovation?

Posted on Leave a commentPosted in Articles, Innovation, Methodology, Service Redesign, Startups

The terms innovation and invention are thrown around with abandon. This is rife in the startup domain where the innovation is often relating to a business model and in ageing corporations where innovation is being used to revitalise the organisation. But when is it innovation? Or could we actually be thinking of invention, improvement or creation instead?

When is the Right Time to Change Your Mind?

Posted on Leave a commentPosted in Articles, Methodology, Strategy, Transformation

When is the Right Time to Change Your Mind? You have many opportunities in life and business to change your mind. Each of us has many opportunities, but we don’t always take those opportunities. We may be conforming to social constraints and expectations or don’t want to risk appearing inconsistent by changing too often. Let’s look at a non-serious example and extract nuggets we can apply in a business context. 1) The Background I’m in a situation right now where I’m […]

Applying Lean Startup in the Public Sector

Posted on Leave a commentPosted in Articles, Methodology, Service Redesign, Transformation

Yesterday, I presented at #Leanconf 2013 in Manchester. It was the first Lean Conference covering Lean Startup in Europe. There was a great energy to the 2-day event with a variety of planned and unplanned talks plus lots of opportunity to network without the usual tradeshow conference feeling of being stalked by sales managers. I don’t think I’ve seen a community spirit like that in a long time; every attendees helped someone else no matter how far along their own […]

What's the emotional content of your customer journey maps?

What’s the Emotional Content of Your Customer Journey Maps?

Posted on Leave a commentPosted in Articles

I’ve previously discussed the inclusion of a dormant state and a return loop when reflecting on the fact that the Customer Journey Never Ends. You can include a further extension of the customer journey maps by showing proximity or emotional state. Focus on the Emotional State Typical customer journey maps (or diagrams) depict activities and results, maybe important events as well. These commonly use the terminology of the organisation rather the customer. By shifting that focus onto how engaged the […]

Signs by I Am Fry under by-nd 2.0

The Customer Journey Never Ends

Posted on Leave a commentPosted in Articles

I’m reminded of the phrase “a dog is for life, not just for Christmas”. Similarly, as soon as an organisation starts a relationship with a customer, they’re stuck with that relationship. Many organisations design customer journeys but think from their own perspective rather than that of the customer. That’s a mistake but one that can be simply rectified. An exchange between customer and company lasts longer than the original transaction. For instance, if a customer buys a product, has a […]

Cupcake by zigazou75 CC-by-2.0

The Cupcake Strategy – Business Strategy for a Startup Business

Posted on Leave a commentPosted in Articles, Strategy

Introduction I’m often talking business strategy and how it can apply to any business no matter how new or how small. Strategy should be applied to every business but it’s a shame that the closest many business owners get to it is a business plan for a bank loan. This is even worse when they may have need a lesser amount or even avoided the loan completely had they planned differently. What I’ll Cover about Business Strategy I can think […]